My farmhopping - easier, better, faster

2014-05-20

After we dedicated the previous newsletter to the buying groups, this week we’ll pay more attention to the new functionalities of the website. Caption 1.Login and registration via Facebook -…

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Back to School

2014-09-14

farmhopping wishes a great start of the school year to all the little farmhoppers out there. We use the occasion to turn to their caring mothers, hoping this 15th of September marks a better start - one that is greener, healthier and more sustainable. There is nothing worse than peer pressure. What power does a mother have to fight with the temptations of the chocolate bars, shiny wrappers and one-meter-long chewing gums. At least that’s what was hip during our childhood, who knows what’s…

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Mission London

2014-09-06

We are proud to announce our team is now on the move, conquering new lands, overcoming new heights. After some extensive research and preparation, we are ready to launch in London! The team is now divided between the two location, but the enthusiasm is more than doubled, so no worries, we’ll keep on doing our best wherever we are. We hope you wish us luck, although we sure know a little something about connecting farmers with the people of the city. And how different could that be in the UK. And…

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Month of Wine

2014-09-01

We dedicate this article to a new initiative of ours, one that we hope will turn into a tradition. Every first week of the month, we will introduce the “product of the month” aiming at getting the word out about a product that is suitable for the season. We plan to tell you its story, because we believe that it is crucial to know the origin of our food. That is because, well, we are what we eat. You might not think food is representative of your religious, cultural, and ethical beliefs, or…

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Veggies and the Stars - On Biodynamic Farming

2014-08-25

We sure have talked about a closed loop and holistic approach to pretty much every human activity, yet, now we go one step further with biodynamic farming. This type of agricultural approach goes beyond the simple prescription of not using any artificial chemicals. It is not about rules and prescriptions at all, it is a holistic (i.e. full or big picture) look on farming; one of the first sustainable movements, yet, so logical in its origin. It takes a comprehensive perspective by including the treatment…

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Veal Done Right: Just to Make Sure You Don’t Bite Off More Than You Can Chew

2014-08-18

Cooking veal takes more than just intuition, but can’t go without it. Some instructions sure come handy, so do take notes. We start with the logical, though often ignored, golden rule #1 - know where your food comes from. You sure don’t want it travelling 3 continents, frozen for three years. Even fresh veal isn’t straightforward, so here comes rule #2 - set it aside for 5 days or so. If you ever did your best in the kitchen, followed your gut and still got it wrong (i.e. it took a…

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Soul Food @ Sofia Breathes 2014

2014-08-08

Sofia breathes again throughout another August. Sofia breathes, sings, laughs, goes out for drinks, cooks, sews and learns crafts, creates something from nothing, with full lungs, crowded to the limit and beyond, full of faces, smiling, loving, excited, distracted and strict. Umbrellas up, sandals on, under the sun, at the park, at Popa, sitting on a bench, in the little streets painted with graffiti, in front of the theater, behind the library, at Ariana, up at Kopitoto, up to the knees in lime puddles.…

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On Diversity

2014-08-03

Diversity is a very favorite word for our generation, unlike for the generations of the past. They were amazed by standardization and by one-size fits all principles. Any customer could have a car painted any color that he wanted so long as it was black. That sure was efficient and efficiency was the principle upon which a civilization of industrialization was based. In that era, the fittest survived. But is this the principle by which we should move forward? If calculated efficiency is what we are…

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The Good Food Battle

2014-07-28

We guess you have already heard about the widely discussed battle between the cook of cooks Jamie Oliver and the king of fast food chains McDonald’s. For those who need a reminder: Jamie has been out to get all those standing in the way of a healthy food movement, and it comes as no surprise that the fast food leaders were first on his list. The entire story could amount to a novel, starting with on air revelation of the process through which the meat in our burgers is processed. The view has…

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Share the Story of Your Bag

2014-07-18

       We don’t know whether you remember, but last week we talked about shared economy. We planned the topic to be a continuous part of our discussion with you, and this week, we are way more concrete and practical in our advice. We want to give you an example of an actual way in which you can contribute to a better system. If you have collected an order recently, you couldn’t have missed the cute green bad in which you got it. We know how much you liked it, and we are…

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