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farmhopping is proud to announce that we’ve launched our new website. The website acts as an information source for all things related to the farmhopping project. Launching on Global Sharing Day (November 14th) was not coincidental; it’s because we are dedicated to all things collaborative and the idea of ‘collaborative consumption’.

The Global Sharing Day event is based around ‘collaborative consumption’ - bringing people together to share their ideas and knowledge. It can be anything from food, to clothing, to unique business ventures. The mission is to bring sharing mainstream. It’s fun, easy and saves money. Global Sharing Day has proved that we can live together, better. 60 million people in 147 countries were involved, which is the evidence of the powerful support behind this alternative economic concept.

We were thrilled to take part in this extraordinary day. We shared our new venture and had people join our cause. As supporters of businesses that do good, we had our flag out on Global Sharing Day. We celebrated person-to-person interaction (P2P), collaborative consumption, and striving to make a rewarding use of our social and financial resources.

Consumers could benefit much more from sharing. A Global Sharing Day survey shows: "UK consumers are missing a trick – there’s great potential for consumers to make and save significant cash by sharing, with the largely middle-class urbanite sharing community already earning £8 billion in 2012."

The People Who Share commissioned Opinium Research to survey a representative sample of UK adults over 18 to answer the question about how much people already earn through sharing. They found that the everyday UK consumer could earn much more cash by participating in the Sharing Economy than they do right now. On average, a UK adult who engages in sharing makes an average of £335 and saves £99 a year. That's a minimal result compared to super-sharers who save as much as £20,000 through home swapping (source: LoveHomeSwap) or other sharing options.

Perhaps this already resonates with you, conscious reader. Or maybe the idea of ‘collaborative consumption’ has got your attention because it's new or unfamiliar. In either case, whether you're already on board or are curious to know more we recommend you to take a closer look at http://www.compareandshare.com/ Keep an eye out for information about the potential role of the Sharing Economy in business and marketing strategy.

Sharing is the way we all live, work and play.