12/10/2014

Since we have been accepted in Seedcamp our journey has been both tough and inspiring in equal measures. We landed in London on the 05th of September with no place to live, a lean budget and big dreams. The past month has been like a blur, time speeding at a fast pace, trying to prove to the world that we can make it happen. We stopped measuring time in hours, but rather used milestones. We crashed at friends homes, couchsurfing between places, spent the weekends at the farmer markets and on the…

14/09/2014

farmhopping wishes a great start of the school year to all the little farmhoppers out there. We use the occasion to turn to their caring mothers, hoping this 15th of September marks a better start - one that is greener, healthier and more sustainable. There is nothing worse than peer pressure. What power does a mother have to fight with the temptations of the chocolate bars, shiny wrappers and one-meter-long chewing gums. At least that’s what was hip during our childhood, who knows what’s…

18/08/2014

Cooking veal takes more than just intuition, but can’t go without it. Some instructions sure come handy, so do take notes. We start with the logical, though often ignored, golden rule #1 - know where your food comes from. You sure don’t want it travelling 3 continents, frozen for three years. Even fresh veal isn’t straightforward, so here comes rule #2 - set it aside for 5 days or so. If you ever did your best in the kitchen, followed your gut and still got it wrong (i.e. it took a…

08/08/2014

Sofia breathes again throughout another August. Sofia breathes, sings, laughs, goes out for drinks, cooks, sews and learns crafts, creates something from nothing, with full lungs, crowded to the limit and beyond, full of faces, smiling, loving, excited, distracted and strict. Umbrellas up, sandals on, under the sun, at the park, at Popa, sitting on a bench, in the little streets painted with graffiti, in front of the theater, behind the library, at Ariana, up at Kopitoto, up to the knees in lime puddles.…

03/08/2014

Diversity is a very favorite word for our generation, unlike for the generations of the past. They were amazed by standardization and by one-size fits all principles. Any customer could have a car painted any color that he wanted so long as it was black. That sure was efficient and efficiency was the principle upon which a civilization of industrialization was based. In that era, the fittest survived. But is this the principle by which we should move forward? If calculated efficiency is what we are…

28/07/2014

We guess you have already heard about the widely discussed battle between the cook of cooks Jamie Oliver and the king of fast food chains McDonald’s. For those who need a reminder: Jamie has been out to get all those standing in the way of a healthy food movement, and it comes as no surprise that the fast food leaders were first on his list. The entire story could amount to a novel, starting with on air revelation of the process through which the meat in our burgers is processed. The view has…

18/07/2014

       We don’t know whether you remember, but last week we talked about shared economy. We planned the topic to be a continuous part of our discussion with you, and this week, we are way more concrete and practical in our advice. We want to give you an example of an actual way in which you can contribute to a better system. If you have collected an order recently, you couldn’t have missed the cute green bad in which you got it. We know how much you liked it, and we are…

11/07/2014

              We’re going to speak about shared economy. What else could an economy be if not shared? Well, that’s a good question! The idea behind the term is that property is an outdated concept, and it isn’t that cool anymore to have all that many gadgets that you get rid of every month because of the newest trend out there. The tendency is towards finding the most innovative way to get the job done, without all those excessive possessions, or at…